Tourism Research – Wine Country Ontario 2014


Research Objective

Innovative Research Group (INNOVATIVE) was commissioned by the Wine Council of Ontario (WCO) to conduct the 2014 WCO Visitor Survey.

The intercept survey was designed to determine the make-up and behaviour of visitors to Ontario wineries and included the following topics:

  • Segmentation: age, gender, origin, lifestyle
  • Wine Habits and Attitudes: general purchasing habits of visitors
  • Winery Experience: specifics on attendance, transportation and activities
  • Planning: time to plan, method and way-finding
  • Wine Country Experience: endorsement and likelihood to return

View Report Here


The WCO leads the growth and profitability of Ontario’s respected VQA wine sector – through strategic partnership and authoritative trusted advocacy. As a non-profit trade association, the WCO represents over 100 wineries from across the three designated viticultural areas of the province (Niagara, Prince Edward County and Lake Erie North Shore – including Pelee Island) as well as emerging wine producing regions such as Ontario’s South Coast and Georgian Bay/Grey County. Our members are independently owned small and medium sized enterprises – grape growers, manufacturers and leaders in tourism in their communities. Our members are the future of Ontario’s wine industry which is a source of new investment, jobs and award-winning wines.

For more information, please contact: info@winecouncilofontario.ca | 905 562 8070 ext. 225


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