WINE COUNCIL OF ONTARIO RESPONDS TO WINE IN GROCERY ANNOUNCEMENT


WCO Members Applaud Changes Made for Ontario’s Wine Retail Sector

VINELAND, ON – The Wine Council of Ontario (WCO) today responded to the Ontario government’s announcement that it is operationalizing wine sales in the first 67 grocery stores province wide.

Here are some initial comments:

“We welcome this new retail channel and the added competition and availability of VQA wines will bring to the Ontario marketplace,” said Richard Linley, President of the WCO. “Today’s announcement will allow our industry to reach new customers and drive further excitement about VQA wines across the province. This will increase growth rates in our sector as consumers become more and more familiar with Ontario’s world-class wineries and their brands. Once again, we would like to thank Premier Wynne and the Premier’s Advisory Council for their work as part of this policy process. The issues were tremendously complex and we are grateful to them for addressing longstanding issues related to wine retailing in the province.”

Allan Schmidt, Chair of the WCO, added: “We look forward to working with the Ontario government on implementing the next three years of the Wine and Grape Strategy and how to enhance competitiveness and profitability in our sector. This includes improving margins so Ontario VQA wineries can grow and compete in the new grocery channel.”

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For more information, please contact:
Wine Council of Ontario
info@winecouncilofontario.ca
905 562 8070 ext. 225


The WCO leads the growth and profitability of Ontario’s respected VQA wine sector – through strategic partnership and authoritative trusted advocacy. As a non-profit trade association, the WCO represents over 100 wineries from across the three designated viticultural areas of the province (Niagara, Prince Edward County and Lake Erie North Shore – including Pelee Island) as well as emerging wine producing regions such as Ontario’s South Coast and Georgian Bay/Grey County. Our members are independently owned small and medium sized enterprises – grape growers, manufacturers and leaders in tourism in their communities. Our members are the future of Ontario’s wine industry which is a source of new investment, jobs and award-winning wines.

For more information, please contact: info@winecouncilofontario.ca | 905 562 8070 ext. 225


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